How to build your Brand’s Credibility and Online Presence?

Social Media Marketing

No matter how small or big your business is, in order for it to survive in today’s world it becomes imperative to have an Online Presence along with proper brand credibility. You do not want your brand to be known for reasons not pertinent to your products or services.

1.       Having a Professional website- The very first step is having a Professional Website. The website should provide all the information pertinent to your business. It should look organized, should be mobile friendly. Website is the face of your business so it is better to hire a Web Development Agency to make a flawless Professional website for you.

2.       Optimize your website for traffic- The work does not stop after you make a beautiful website. How will people know that you have a business? What are the products or services you offer? For that, you need to optimize your website for traffic. A proper SEO and PPC strategy needs to be made to bring people to your website. If possible, take professional SEO and PPC Services.

3.       Attractive User Interface- As soon a user visits your website, he has the capacity to be your potential customer. It also depends upon how attractive your website is. Your website should be attractive enough with unique and interactive creative and videos relevant to your website. Your Graphic Designing game should be on point.

4.       Integrate Social Media into your business- People are all over different Social Media Platforms be it Facebook, Instagram, Twitter and many more. Make social media handles over the platform suitable to your business. For eg- If your user base is too young, be more active on Instagram than Facebook. Make creative posts, engage with people, and tell them about your products and services. Make a proper Social Media Strategy and then start implementing it.

5.       Increase Brand Credibility- Consumer trust is everything. If the consumer does not have faith in your business, they will not buy anything. This is where a PR Agent comes. A Public Relation works towards increasing your Brand Credibility does damage control in case of crises, and even helps in Brand or Product Launch

6.       Grow your audience using Email Marketing- Collect emails from users visiting your website by having an opt-in feature available on the website. Collect the data, make a list and send emails to them informing them about any new product or service launched, upcoming discounts or coupons available. This will increase your customer value along with customer retention. Once you have enough email database you can also start using proper Email Marketing services to send emails as you can send only limited emails at once.

7.       Make your business presence known- Most of the people surf on mobile and search engine usually provides local results first. Make sure you get your website listed on all the important web directories like Google My Business, Yellow Pages, Bing Places and may more. But make sure that the web directories you register yourself to are relevant and authentic. Always check with your SEO Agent regarding where they are getting your website listed

8.       Connect with Influencers- Influencer marketing is yet another way to increase your online presence and brand credibility.  Reach out to the Instagram influencers, you tubers, bloggers to review and write about your product. This not only will increase Brand Awareness but also may result in some actions like purchases or subscriptions.

Building a brand is never easy and starting is always the most difficult part. The key is to make a proper marketing strategy and if possible hire an agency and know that it is a slow process but it will definitely give you proper results.
 

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7 most effective marketing ideas for Facebook with zero investment

Have you ever wondered how some companies are leveraging this medium more effectively than their “rich” competitors by investing as little as nothing? Well, it’s nothing but a well-defined strategy for different social media channels.
Here are 7 most effective marketing ideas on Facebook utilizing global trends and user stats more effectively to increase engagement.

1. KEEP THINGS POSITIVE:

Always keep in mind that people aren’t active on Facebook to learn about your business, so your strategy should be to share something inspiring and exciting that encourages them to share.

Takeaway – Focus on positive breed engagement and sharing.

2. PROVIDE INFORMATION:

The most appealing updates are the ones that offer something interesting, but here is the trick – Don’t disclose everything, share a link on one of your most relevant page and make fans want to click to know more.

Takeaway – It’s better to keep a little suspense and encourage them to take an action.

3. PROVIDE A LINK:

If you are sharing a link on Facebook, make sure you are using URL tracking tools (bit.ly, Google URL shortener) to measure the number of clicks you shared on Facebook. For a more detailed report, you could go with Google URL Builder tool to measure user activities on Facebook directly in your Google Analytics.

Takeaway – It’s good to be active, but never forget to measure.

4. INCLUDE IMAGES:

Needless to say that Facebook is very pictorial, according to heat map analysis report, posts with images get higher amount of engagement on Facebook. You should always share high quality images with your Facebook updates (you can consider image stock sites for better results). Standard image size for Facebook updates is 800*600 px.

Takeaway – Share compelling images that encourages users to take an action on your posts.

5. BE MOBILE FRIENDLY:

Use simple imagery that is easily visible on different screen sizes because 70% of your fans will see posts on their phones. Facebook users are more active on mobile phones than on desktops/laptops. Try sharing content which is less than 200 words with an interesting image that can be easily visible on mobile devices.

Takeaway – More than 1 billion users are active on mobile devices which is nearly 70% of the total users. Share something that is readable and conveniently visible.

6. ENGAGE WITH FANS:

Using the above five mentioned strategies for your Facebook page would not make it ‘delicious’ enough (pun intended) unless you add one more ingredient of “Engagement”. Posts don’t just grab attention, comments and responses unless shared with the right community. Join relevant groups, be active and build relationships through conversation dialogues with your content.

Takeaway –Join relevant groups and encourage your users to share their opinions on your Facebook updates.

7. BE AVAILABLE:

Post when your audience is listening, not just when your business is open. You have to be connected so you can respond quickly to your fans and business queries that will ensure more engagement from users. Always try to develop a personal connect with them by showing gratitude and asking for their opinions on your brand and services.

Takeaway –Best time to share content on Facebook is 1pm to 4pm, however 8pm to 8am is considered as the least engaging time on Facebook.

CONCLUSION –

A completely free platform with more than 1.28 billion users worldwide (100 million active users in India), Facebook is undoubtedly one of the best social media platforms to connect with your target audience, engage with them and eventually convert them for a business lead.

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