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| Social Media Marketing |
No matter how small or big your business is, in
order for it to survive in today’s world it becomes imperative to have an Online Presence along with proper brand
credibility. You do not want your brand to be known for reasons not pertinent
to your products or services.
1.
Having
a Professional website- The very first step is having a Professional
Website. The website should provide all the information pertinent to your
business. It should look organized, should be mobile friendly. Website is the
face of your business so it is better to hire a Web Development Agency to make a flawless Professional website for
you.
2.
Optimize
your website for traffic- The work does not stop after you make a beautiful
website. How will people know that you have a business? What are the products
or services you offer? For that, you need to optimize your website for traffic.
A proper SEO and PPC strategy needs to be made to bring people to your website.
If possible, take professional SEO and
PPC Services.
3.
Attractive
User Interface- As soon a user visits your website, he has the
capacity to be your potential customer. It also depends upon how attractive
your website is. Your website should be attractive enough with unique and
interactive creative and videos relevant to your website. Your Graphic
Designing game should be on point.
4.
Integrate
Social Media into your business- People are all over different Social Media
Platforms be it Facebook, Instagram, Twitter and many more. Make social media
handles over the platform suitable to your business. For eg- If your user base
is too young, be more active on Instagram than Facebook. Make creative posts,
engage with people, and tell them about your products and services. Make a
proper Social Media Strategy and
then start implementing it.
5.
Increase
Brand Credibility- Consumer trust is everything. If the consumer
does not have faith in your business, they will not buy anything. This is where
a PR Agent comes. A Public
Relation works towards increasing your Brand
Credibility does damage control in case of crises, and even helps in
Brand or Product Launch
6.
Grow
your audience using Email Marketing- Collect emails from users visiting your website
by having an opt-in feature available on the website. Collect the data, make a
list and send emails to them informing them about any new product or service
launched, upcoming discounts or coupons available. This will increase your customer
value along with customer retention. Once you have enough email database you
can also start using proper Email
Marketing services to send emails as you can send only limited emails at
once.
7.
Make
your business presence known- Most of the people surf on mobile and search
engine usually provides local results first. Make sure you get your website
listed on all the important web directories like Google My Business, Yellow
Pages, Bing Places and may more. But make sure that the web directories you
register yourself to are relevant and authentic. Always check with your SEO Agent regarding where they are
getting your website listed
8.
Connect
with Influencers- Influencer marketing is yet another way to increase your online
presence and brand credibility. Reach out to the Instagram influencers,
you tubers, bloggers to review and write about your product. This not only will
increase Brand Awareness but also may result in some actions like purchases or
subscriptions.
